Major digital companies such as Google, Apple, and Amazon control access to digital markets. These gatekeepers often impede competition and limit users’ freedom of choice. The Digital Markets Act (DMA) aims to change this. Major digital companies, which the European Commission has designated gatekeepers, are obliged to implement the DMA by 7 March. However, there are indications that some companies might try to circumvent the DMA. Their use of manipulative user interfaces or messages could prevent consumers from exercising their rights. Ramona Pop, Executive Director of the Federation of German Consumer Organisations (Verbraucherzentrale Bundesverband – vzbv), says the following:
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